Alfa Romeo Badge
The badge has changed a number of times since Alfa was founded in 1910. The badge is based on the coat of arms of the Visconti family. Legend has it that in the 5th century a man eating serpent was terrorising the citizens of Milan, it was killed by Ottoni Visconti and his deeds were celebrated on the coat of arms. The Red Cross on White background celebrates another local hero Giovanni Da Rio who was said to have scaled the walls of Jerusalem and erected the cross during the first crusade. Alfa is an acronym of A.L.F.A. - Anomina Lombardo Fabrica Automobili (Lombarda car making company) the companies original name and the earlier badges would have featured Milano beneath. In 1915 the company was taken over by Nicola Romeo and the badge was changed to read Alfa Romeo in 1920. In 1925 a wreath was added to celebrate the companies sporting victories which has since evolved to the Gold outer rim and in 1972 following the opening of the facilities in the South of Italy the word Milano was dropped.
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